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Tds on advertisement commission

This query is : Resolved 
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25 October 2012 We are a automobile manufacturing concern. On regular basis we get advertisements published in various magazines and newspapers, but we donot directly liase with them. In turn we have done a contract with an advertisement agency for this. Agency submits bill to us with details of advertisements placed on our behalf.
Bill includes charges paid to newspapers and magazines and agency commission.
Currently we are deducting TDS under section 194C. Please clarify if we are following current practice.
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neeraj

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neeraj (Expert)
25 October 2012 TDS will be deducted u/s 194C only. So u r correct
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