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Sales promotion Exp.

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(Querist)
07 June 2011 In case of assessee given gold coins to different party during the festival of diwali, then whether it should be treated as sales promotion or diwali expenses ????
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Ravikant

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Ravikant (Expert)
07 June 2011 diwali expenses,,
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Pankaj Gandhi Jaiswal

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Pankaj Gandhi Jaiswal (Expert)
07 June 2011 Both are however allowed, but you look deeply into the fact with concept of lifting the veil and see the intention to give gold coins to the customer..there is very thin line between two these heads buts my favour is more towards sales promotion because it has not given to in house staff..it has given to our customer...CA Pankaj Jaiswal
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