Purchase of goodwill of CA firm

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raman batra (Querist)
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27 October 2021 For the process of purchase of goodwill, a practicing CA or firm needs to publish an AD with the intention to purchase the goodwill of a said CA firm. Can anyone please share the format of such advertisement? Thanks in advance

Aashok Kumar Sharma

Aashok Kumar Sharma (Expert)
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10 July 2024 Certainly! Here's a template for an advertisement (AD) that a practicing CA or firm can use to publish their intention to purchase goodwill:

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**Advertisement for Purchase of Goodwill**

Notice is hereby given that [Your Firm Name], a practicing Chartered Accountant firm located at [Address of Your Firm], intends to purchase the goodwill of another Chartered Accountant firm.

Details of the intended purchase are as follows:

1. **Name of the Selling Firm**: [Name of the Selling CA Firm]

2. **Location**: [Address of the Selling CA Firm]

3. **Nature of Business**: Chartered Accountancy Services

4. **Intention**: [Your Firm Name] intends to acquire the entire goodwill including client base, intellectual property, and other assets related to the Chartered Accountancy practice of the Selling Firm.

5. **Interested Parties**: Chartered Accountant firms or individuals interested in selling their goodwill to [Your Firm Name] may contact us at the following address:

[Your Firm Name]

[Your Firm Address]

Contact Person: [Name of Contact Person]

Contact Number: [Contact Number]

Email: [Email Address]

**Publication Date**: This advertisement is published on [Date of Publication] in compliance with the regulations and guidelines governing such transactions.

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**Note**: Please ensure to customize the details such as firm names, addresses, contact information, and any specific terms as per your requirements and local regulations. Also, consider consulting with your legal advisor or Chartered Accountant regarding any specific legal requirements or additional disclosures needed for such advertisements.

This format should serve as a general guideline for drafting your advertisement to express your firm's intention to purchase goodwill from another Chartered Accountant firm.

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