Meaning of merchandiser

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Querist : Anonymous

Querist : Anonymous (Querist)

20 July 2015 Dear all
plz explain me the means of merchandiser and it's key responsibility

plz reply soon

RAMESH KUMAR VERMA

RAMESH KUMAR VERMA (Expert)

20 July 2015 Actually Merchandisers ensure that products appear in the right store, or on a website, at the appropriate time and in the correct quantities. This involves working closely with the buying teams to accurately forecast trends, plan stock levels and monitor performance.

Responsibilities
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Determines call schedule by reviewing priorities with supervisor; discussing special instructions, product promotions, new products, and price changes.

Maintains customer relationships by visiting with store managers, department managers, and employees; answering their questions; responding to special requests; describing product features.

Maintains store shelves by observing displays of company products; removing damaged or freshness-dated products; tidying store shelves; providing optimum display of products.

Completes call report by observing display and pricing of competitors' products.

Maintains quality results by following and enforcing standards.

Provides information by reporting growth, expansion, or closing of supermarkets in assigned territory.

Completes call report by observing display and pricing of competitors' products.

Helps field sales representatives with special promotions by setting-up displays at aisle ends; checking daily on special promotions; observing customer reaction to special promotions; forwarding observations to management; removing promotions at end of special promotion period.

Regards,

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