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GST on brand promotion

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(Querist)
17 August 2021 In case of making of a music video, brand is promoted through the video, for which brand integration fees charged. Whether GST will be chargeable on the fees or purchaser will pay RCM on it?
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Udaya Chandran

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Udaya Chandran (Expert)
17 August 2021 GST is applicable on all services other than exempted and zero rated supplies. I assume it is related to advertisement service, in that case GST will be applicable as a forward supply.
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