Brand valuation
This query is : Resolved
03 July 2012
what is the diffrence between goodwill and brand pls reply
03 July 2012
Basis of calculating both is different.
Brand is valued on a % of turnover and is benchmarked with industry parameters.
Goodwill is the residual value in the computation. It is that portion of DCF value which cannot be valued or identified seperately.
In layman terms, it is future profit for whihc an entity pays but it is not assured.
Brand is valued on a % of turnover and is benchmarked with industry parameters.
Goodwill is the residual value in the computation. It is that portion of DCF value which cannot be valued or identified seperately.
In layman terms, it is future profit for whihc an entity pays but it is not assured.
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24 August 2012
THANK YOU SIR
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