Advertising expenses

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Querist : Anonymous

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Querist : Anonymous (Querist)
20 July 2010 A partnership firm has incurred Rs.35 lacs as advertisement charges for the AY 2010-11. What are the auditing aspects to be looked into?What are the income tax provisions to be complied?

Kindly help

20 July 2010 TDS under 194C
Contract!
related party aspect under 40A(2)(b)
cash payment if any!
Substance of the transaction.

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Querist : Anonymous

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Querist : Anonymous (Querist)
21 July 2010 Can u tell me the TDS aspect involved in the advertising?

22 July 2010 Ya Kindly check Section 194C. If you are not having i may provide you the complete text.


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