The Bullwhip Effect

Deepak Maithani , Last updated: 01 December 2007  
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The Bullwhip Effect (or Whiplash Effect) is an observed phenomenon in forecast-driven distribution channels. The concept has its roots in J Forrester's Industrial Dynamics (1961). Because customer demand is rarely perfectly stable, businesses must forecast demand in order to properly position invent

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Deepak Maithani
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