From Swiggy Sales to POS Data: How Tax Authorities Are Tracking B2C Businesses

It looks like the government is moving toward data triangulation across multiple sources (POS, aggregator platforms, utilities, banking transactions, GST filings, and ITRs). For businesses, the safest path forward is transparent reporting and proactive reconciliation before authorities come knocking.

Recently, the Income Tax Department's survey revealed suppressed sales worth Rs 408 crore across restaurants, with 63,000 establishments flagged for review before March 31, 2026. The action on restaurants seems to paint a picture of how tax authorities are tightening compliance in the broader B2C sectors. 

The most common irregularities include:

• Bulk deletion or modification of bills.
• Not reporting banquet/party bookings.
• Fake purchase bills from unregistered vendors.
• Under-reporting aggregator sales (Swiggy/Zomato).
• Ignoring TDS/TCS and utility consumption data.
• Input/output mismatches in exempt sectors.

Restaurants and other B2C sectors seem "sensitive" and under close scrutiny now.

Some pointers on the way forward are as follows:

• Reconciling POS/billing software with accounts and tax filings.
• Properly recording aggregator revenues.
• Matching purchases with sales and stock reconciliations.
• Monitoring inflated expenses against industry averages.
• Tracking family spending, investments, and SFT (Specified Financial Transactions).
• New PAN rule from April 1, 2026, under Income Tax Act 2025: Cash withdrawals above Rs 10 lakh per account will be reported as SFT transactions. Hence, cash withdrawals need to be accounted for minutely.

The Big picture seems that this isn’t just about restaurants, the net may widen to include:

• Retail shops, hotels, real estate developers, jewellery, transport/logistics, influencers, and even professionals like doctors/lawyers who rely on cash billing.
• GST departments (like SGST Karnataka) are already issuing notices to small restaurants about UPI transactions, hinting at deeper integration between GST and Income Tax monitoring.

The SAKSHAM NUDGE campaign is now designed to encourage voluntary compliance rather than punitive action, but clearly backed by strong data. Incase applicable, taxpayers may utilise the opportunity to file ITR-U.