Prime Minister Modi's ambition for India to have globally recognised 'Big 8' accounting firms and four major domestic players faces significant challenges. The dominance of the 'Big 4' and internal issues like brand recognition and talent retention hinder progress. To achieve this vision, Indian firms must move beyond rhetoric and implement concrete strategies, including strengthening their brand, developing talent, adopting technology, and exploring collaborations, all while critically analysing the success of established global firms.
Introduction
Prime Minister Narendra Modis ambitious vision of establishing Big 8 accounting firms globally, along with nurturing four major Indian accounting firms, has garnered attention and sparked discussions. However, as time passes, it becomes increasingly apparent that the dream is facing
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