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In the Year 2015, during the hot month of August, I was on our company-related work trip to a small town in Jordan known as Aqaba and in the supermarkets, I found the products of Dabur India Limited & Godrej Consumer Products Limited (GCPL) occupying the shelves of the Supermarket and I felt really proud about our country and its products being sold beyond the boundaries of India, normally FMCG companies have an All India presence and they go to newer markets to expand their presence and turnover for consisting growth and profits. Let us quickly analyze some of the very big names in the FMCG sector in India which are as follows -

List of Top 10 FMCG Companies in India

  • Hindustan Unilever Ltd. ...
  • ITC Ltd. ...
  • Nestle India Ltd. ...
  • Britannia Industries Ltd. ...
  • Godrej Consumer Products Ltd. ...
  • Patanjali Ayurveda Limited. ...
  • Dabur India Ltd. ...
  • Marico Ltd.

For our research purposes let us take the example of GCPL as to how it has expanded its footprint from India to the rest of the world

Growth of retailing beyond the Boundaries

Godrej Consumer Products Ltd

ABOUT GODREJ CONSUMER PRODUCTS 

Godrej Consumer Products is a leading emerging markets company. As part of the 125-year young Godrej Group,fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. At the same time, they are also growing fast and have exciting ambitious aspirations.  Today, the Group enjoys the patronage of 1.20 billion consumers globally, across different businesses ranked among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, they are the leader in India, the second largest player in Indonesia, and are expanding its footprint in Africa. They are also the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. They rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia, it is very important that besides their strong financial performance and innovative, much-loved products, they remain a good company. Approximately 23 percent of the promoter holding in the Group is held in trusts that invest in the environment, health, and education. They are also bringing together the passion and purpose to make a difference through the 'Good & Green' approach to create a more inclusive and greener India.  At the heart of all of this, is their talented team. They take much pride in fostering an inspiring workplace, with an agile and high-performance culture. They are also deeply committed to recognizing and valuing diversity across teams. Let us see the Important Numbers in Brief which are as below.

USD 1.6 Bn
Revenues (FY22)(Rs 12,738 Crores)

USD 10.1 Bn
Market cap (FY22)

90+
Presence in Countries

1.2 Bn
Total number of consumers

 

In line with the 3 by 3 approach to international expansion at Godrej Consumer Products, building a presence in three emerging markets (Asia, Africa, and Latin America) across three categories (Home care, Personal care, and Haircare). The Company is Among the Top FMCG Companies in India and Ranked among the largest household insecticide and hair care players in emerging markets. In household insecticides, the leader in India and Indonesia is expanding its footprint in Africa. Ranked number two in soaps in India, the number one player in air fresheners in India and Indonesia, and a leader in wet tissues in Indonesia.

 

To read the full article, click here


 

Published by

CA Ranganatha Achar K
(Proprietor)
Category Others   Report

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