The Central Board of Indirect Taxes and Customs (CBIC) has issued a new circular providing clarity on how Goods and Services Tax (GST) applies to post-sale discounts. Generally, discounts offered by manufacturers to dealers for competitive pricing and sales promotion will not attract GST, as they are considered part of the original transaction. However, if dealers perform specific promotional services for the manufacturer under an agreement, such as advertising or co-branding, GST will be applicable to those services.
The Central Board of Indirect Taxes and Customs (CBIC), through Circular No. 251/08/2025-GST dated September 12, 2025, has issued a detailed clarification on the treatment of secondary or post-sale discounts under the Goods and Services Tax (GST).
The clarification addresses industry concerns and r
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FAQ :
The circular aims to clarify the Goods and Services Tax (GST) treatment of secondary or post-sale discounts, addressing industry concerns and removing ambiguity.
No, post-sale discounts offered purely for competitive pricing and sales promotion are generally not subject to GST. However, GST will apply if dealers provide specific promotional services under an agreement.
GST will be applicable if dealers undertake specific sales promotional activities, like advertising campaigns or co-branding, as part of a formal agreement with the manufacturer, and these are considered distinct services.
Yes, in certain cases where there's an agreement with an end customer for a discounted price, a manufacturer may issue commercial or financial credit notes to the dealer to facilitate this.
No, the recipient is not required to reverse ITC attributed to discounts provided on financial/commercial credit notes, as there is no reduction in the original transaction value or corresponding tax liability.