Advisory by ICAI on use of prefix CA on social media



Quick Summary
The Institute of Chartered Accountants of India (ICAI) has released an advisory for its members regarding the use of the 'CA' prefix and 'Chartered Accountant' designation on social media. Members can use the 'CA' prefix on their personal social media accounts, provided they exercise professional discretion and maintain the dignity of the profession. The advisory clarifies that while members can share educational content and contribute to discussions that enhance the profession's reputation, they must avoid posting derogatory or negative content that could bring disrepute to Chartered Accountancy.

Ethical Standards Board
The Institute of Chartered Accountants of India
22nd October, 2022

Advisory

Sub.: Use of designation "Chartered Accountant" or prefix "CA" by members while expressing views on professional/non-professional matters publicly including on social media

1.  A Firm of Chartered Accountants ("Firm") may have an account on Social Networking website(s), wherein it may mention its name and other contents in accordance with the Advertisement Guidelines, 2008 issued by the Institute, appearing in Volume-II of Code of Ethics.

2. A member in practice may have an account on Social Networking website(s), wherein he may represent himself as a proprietor or partner in a Firm. The contents of the said website shall be in accordance with the Advertisement Guidelines, 2008 issued by the Institute.
 

ICAI Advisory: Using  CA  Prefix on Social Media

3.  A Firm or a member may give link of his website or webpage, as the case may be, on the social networking site.

4.  A member, whether in practice or in service, may be maintaining an account on social networking website(s) in his personal capacity. Besides contents of personal nature, following contents, pertaining indirectly to the member’s professional domain may also be mentioned on such website(s):-

  • Videos of educational nature may be uploaded on the internet by members, subject to compliance with the relevant provisions of Code of Ethics
  • The member may post such contents on website which help the profession grow in the perception of the world, and contributes towards enhancement of its reputation, using expert knowledge in the respective specialization to enrich discussions, help solve problems, and promote learning and idea-sharing.

It is clarified that the members can use the prefix "CA" with his name on such social networking website(s).

5. Members are expected to exercise professional discretion and utmost dignity while using the designation of “chartered accountant” or prefix “CA’ on his personal account on the social networking website(s) for posting contents/comments of the nature which do not fall under s.no. 4 mentioned above.

As a member of the esteemed Institute, it is not appropriate to post contents/comments on social networking website(s) using words/caricatures which are derogatory or not in conformity with dignity of the profession or result in negative portrayal of the profession. Therefore, it is advised to strictly avoid posting such contents/comments with the designation of “chartered accountant” or prefix “CA’.

In this regard, members should keep in mind the provisions of Clause (2) of Part-IV of First Schedule to The Chartered Accountants Act, 1949 relating to professional misconduct of a member resulting from their action, whether or not related to professional work, bringing disrepute to the profession.

CA. (Dr.) Jai Kumar Batra
Secretary, ICAI

FAQ :

Yes, members can use the prefix 'CA' with their name on social networking websites, including in their personal accounts.

Members can upload educational videos and post content that helps the profession grow, enhances its reputation, and contributes to discussions using their expert knowledge.

Yes, members must exercise professional discretion and utmost dignity. They should strictly avoid posting content or comments that are derogatory, not in conformity with the dignity of the profession, or result in negative portrayal.

Firms of Chartered Accountants may have social media accounts, but their content must comply with the Advertisement Guidelines, 2008 issued by the ICAI.

Posting content that brings disrepute to the profession, whether related to professional work or not, can be considered professional misconduct under The Chartered Accountants Act, 1949.




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