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Tds on advertisement

This query is : Resolved 
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(Querist)
04 August 2018 sir,
we pay 32000/ agst one bill to amar ujala for advertisement of our private coaching institute . in this bill tds applicable or not (in one year only payment 32000 ) IT IS A PARTNERSHIP FIRM TURNOVER APPROX 4000000 PY
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CA Shiv Kumar Sharma

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CA Shiv Kumar Sharma (Expert)
04 August 2018 If TAN Number is alloted to you, your transaction is liable to TDS
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RAJA P M

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RAJA P M (Expert)
04 August 2018 If You are under Tax Audit Assessee then You ll be deduct TDS. If not under Tax Audit then no need to deduct TDS...
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KAVIRAJA ADDANGADI

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KAVIRAJA ADDANGADI (Expert)
05 August 2018 TDS applicable payment exceeds more than 30000/-to payee you are liable to deduct TDS u/s 194 C .
If you are not falling tax audit u/s 44AB not compulsory to deduct TDS.
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