The general convention goes that to reach out to your potential customers you need to conduct marketing and advertising activities. However, In India, CA firms are restricted from doing so. Instead of employing obvious marketing tactics, CA firms can take the subtle route to attract customers:
1. New office
From a marketing and branding angle, opening a branch office projects strength and success. This, in turn, can pave the way for more client acquisition. From an operational aspect, it calls for increased recruitment, infrastructure development, and overhead costs, all of which require increased capital. Funding these expenses can be achieved through a business loan, or a loan against property for chartered accountants.
2. New partnerships
Partnerships are the cornerstone for thriving in a competitive landscape. Forging new alliances will help expand the expertise in the firm, as well as bring more revenue through the additional pool of clients.
3. New referrals
Word-of-mouth publicity goes a long way in establishing trust. Your existing clients are the best facilitators of your business. Don’t shy away from asking them to refer you to new, potential clients. For this, it is imperative to stay in constant touch with your clients, while they spread your word around.
Your website should ideally have a testimonial page where you can attract prospective clients. Similarly, your social media pages should have a section of positive client speak, to build a positive brand image, and therefore, attract more clients.
4. Stronger association
Don’t hesitate to offer more services to your existing clients. The more services you offer, the more likely they are to refer you for one service or the other. When you have a strong association with your existing clients, they will view you, not as a service provider, but as a partner.
5. Stronger networking
It is necessary to maintain your presence both in the online world and in the offline, professional world. The connections you make can enhance the possibility of expanding your business. Also, be a part of CA groups and associations, to get relevant references, and to create exposure for your firm.
6. Be a thought leader
Instead of simply following the herd, create a ‘thought leader’ reputation for your firm. The easiest way to do that is to write scholarly articles and get them published in leading financial publications. Not only will it create immense visibility for your firm, but it also projects an authoritative image. This could, in turn, draw prospective clients towards your services.
With these tips, you will be able to reach out to a wider audience with higher chances of conversions. All this without the need to spend on high advertising and marketing costs.
To know more about the different loan offerings for Chartered Accountants from Bajaj Finserv, click here.