Saumit Patki
Quick Summary
Start where you are. Use what you have. Do what you can. Arthur Ashe Education plays a very important role in India across classes of society. In India degree is seen as a prosperity signal. The thinking goes like if you get a good degree you get a good job and you prosper. However, due to COVID
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FAQ :
The pandemic has led to the closure of schools and colleges, significantly boosting subscriptions and investment in digital learning platforms as an alternative.
The most popular segment is Kindergarten to 12th grade, focusing on core subjects like English, Maths, and Science. The post-12th segment, covering specialisations and professional exams, also sees growth.
Key challenges include integrating with rural masses, affordability of courses for lower-income groups, and competition from established players and telecom giants.
The government is promoting 'Digital India' to integrate masses and has ordered educational institutions to offer online learning at affordable prices. Public-private partnerships are also encouraged.
While some fear a shift back to offline learning, the industry is focusing on creating more interactive content to retain students and ensure continued growth.
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