How many times do we find ourselves comparing ourselves to others? And did you know that when companies do the same thing, it's called Comparable Company Analysis?
Have you ever caught yourself indulging in the task of comparison? We all do it, whether it's comparing ourselves to others or that new gadget we've been eyeing to buy. Maybe it's even that stock you've been considering investing in, it's something we all do from time to time.
Before we invest our money in something, we can't help but compare it with similar products. If you want to buy an iPhone, you'll want to compare prices across various websites to ensure you're getting the best deal possible. You'll also want to take a look at the features of the iPhone and compare them to similar gadgets available in the market. If you could name an analysis of this sort, you could call it comparable company analysis.
When a Company wants to buy another Company, it will compare its financials with another company. It is called Comparable Company Analysis.
Imagine you're on the hunt for a new phone. There are so many options to choose from! Now, imagine there's this brand new phone that just hit the market, and being the gadget lover that you are, you can't wait to get your hands on it. But before you go ahead and spend your hard-earned money on it, you want to make sure it's worth the price. Let's say this phone is priced at 50k, and your budget is 70k. Now, just because it falls within your budget doesn't automatically make it a good phone. It could be overpriced or even underpriced!
So, how do you determine if it's a good phone or not? Well, the answer lies in comparison. You compare it with other phones in the market. With your budget, you have the option to buy an iPhone, Samsung, Google Pixel, and so on. Take a look at the features of these phones and compare them with the new one you're eyeing. You can compare things like camera quality, battery life, warranty, after-sales service, software updates, and even the reputation of the brand. By doing this, you can get a better idea of whether the new phone is worth its price or not.
By comparing these aspects, you can gauge the average quality and apply it to the new phone. This will help you determine its true value and whether the price tag is justified. In simple terms, you find the average and apply it to the new phone to determine its value.
This method of comparing and evaluating applies not just to buying phones, but also when one company wants to acquire another. They use similar techniques to come up with a target price and value the target company. It's like how we used camera quality and battery life to value the new phone. Companies use multiples like EV/EBITDA, PE ratio, and more to value the target company. What they do is they take the average of the multiples of similar companies and use those numbers to determine the value of the target company.
The company that wants to buy another is called the acquirer company, while the one being bought is the target company. By using these valuation methods, the companies can determine if the target company is overpriced or underpriced, and then decide whether or not to proceed with the purchase.