In 2024, the gambling industry was affected by strict legislative restrictions. Not only was gambling under close scrutiny of the law, but iGaming resources were also subject to cyberattacks. Despite this, the iGaming technology industry has expanded and developed - the annual report with prospects for 2025 is proof of this.
General iGaming trends
The first thing to pay attention to is the trends of 2025, which will only strengthen in 2025. Below are promising areas for investment in iGaming:
- Data-driven decision-making. Thanks to technology, it became possible to process data in large volumes.
- Mobile games dominate offline casinos. From January to October 2023, 70% of all gaming sessions took place from users' mobile phones.
- Different payment methods. According to Optimove, 58% prefer reliable payment methods to increase loyalty.
- The trend towards niche legalization. New legislation has emerged to regulate the iGaming market. 95% of bets are made on legal sites. And new laws in Brazil and the UAE reflect a global interest in overseeing the gambling business.
- Responsible gambling. Maltese laws now require gambling companies to monitor for signs of gambling addiction and promote "safe gaming," meaning playing in moderation.
- Strengthening data protection. It is predicted that by the end of 2025, 75% of the world's population will comply with privacy rules, and the industry is moving towards a cookie-free future to improve data security.
- Fighting fraud with anti-fraud technology and the introduction of artificial intelligence.
The target audience and sphere of influence of the gaming industry have also expanded. Not everyone can afford to visit offline casinos. Not everyone bets at bookmakers.
Implementation of AI
The gaming industry quickly identified the potential of AI. This led to the implementation of neural networks in marketing, design, analytics and individual user gaming experience.
The top is the use of AI for machine learning: 73.9%. The share of AI in the field of blockchain and cryptocurrency is 13%. The share of neural networks for the rejection of cookies and the improvement of Big Data technologies is 8.7%. Other industries, such as design and advertising in the iGaming vertical, use AI by 4.4%. I would especially like to highlight the first gambling games and designs for applications and websites created by AI, as well as beta test data that AI collects faster than people:
Development Prospects for 2025
The gambling industry is promoted through influencer marketing. Opinion leaders and bloggers will play an important role. Moreover, the emphasis will be on native advertising, vertical videos and organized events on the topic of iGaming.
The next stage of promoting the gaming industry is traffic arbitrage. It pursues several goals, including:
- Constant attraction of new players.
- Expanding the influence of the industry.
- Increasing brand awareness.
The gaming industry has taken a step forward towards legalization. And the whitening of the business entailed unexpected consequences: now online casinos not only pursue profits, but also participate in social spheres - charity, the fight for the environment, and care for the mental health of players.
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