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In a significant move impacting India's digital advertising landscape, the government has proposed amendments to the Finance Bill 2025, including the removal of the 6% equalisation levy on online advertisements. This tax, introduced in 2016, was imposed on digital ad payments made to foreign technol
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FAQ :
The government has proposed to remove the 6% equalisation levy on online advertisements in the Finance Bill 2025.
The 6% equalisation levy on digital ad payments to foreign tech giants was introduced in 2016.
The levy was imposed on digital ad payments made to foreign technology giants like Google, Meta, and Amazon.
The removal is expected to reduce digital advertising expenses for businesses in India, making online marketing more cost-effective.
The decision is likely influenced by global tax reforms and India's participation in the OECD's digital tax framework, aiming for a more competitive digital tax regime.
The Finance Bill 2025 is scheduled for discussion in Parliament soon, with further details on the implementation timeline expected.
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