Marketing research under section 194 C

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Is there any case law which is related to the one where it justifies that the Marketing Research is to be considered under Section 194 C. If yes please provide the details. 

 

 

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https://indiankanoon.org/doc/54505064/   please refer this

 

But in this case they have said that the payment should be included under Section 194 J whereas I want a case law where it can justify that the marketing research is to be considered under Section 194 C.

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