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Income tax - tds

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(Querist)
26 October 2013 Hi Team,

We are currently paying Press release bill to a company ie PR Newswire. What will be the TDS rate ? is 194J or 194C

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Ganeshbabu K

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Ganeshbabu K (Expert)
26 October 2013 you have not provided service availed from PR newswire
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HOWEVER IF IT IS ADVERTISING CONTRACT TDS CAN BE DONE AS PER 194C
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if service availed involve any professional work tds 194J will be applicable
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CA Siddesh Jagdale

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CA Siddesh Jagdale (Querist)
26 October 2013 They issue press release onbelf of our company



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CA Siddesh Jagdale

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CA Siddesh Jagdale (Querist)
26 October 2013 For eg. 1) joinig of New sales director 2) some achievements etc. Such type of release
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swasti

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swasti (Expert)
26 October 2013 In my opinion it would be advertising contract and liable for TDS u/s 194C.
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Nikhil Kaushik

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Nikhil Kaushik (Expert)
26 October 2013 Agreed with Swati. Should be covered under 194C.
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CA Siddesh Jagdale

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CA Siddesh Jagdale (Querist)
26 October 2013 If press release write up is also written by PR company ..so its a professional service ..then ?
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CMA Ramesh Krishnan

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CMA Ramesh Krishnan (Expert)
26 October 2013 drafting PR write up will come under 194J & release expenses can be considered under 194C



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Ganeshbabu K

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Ganeshbabu K (Expert)
26 October 2013 if there is no seperate bill for drafting and advertising
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recommended to deduct tds 194J

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