Income tax - tds


This query is : Resolved 

26 October 2013 Hi Team,

We are currently paying Press release bill to a company ie PR Newswire. What will be the TDS rate ? is 194J or 194C


26 October 2013 you have not provided service availed from PR newswire
.
.
HOWEVER IF IT IS ADVERTISING CONTRACT TDS CAN BE DONE AS PER 194C
.
.
if service availed involve any professional work tds 194J will be applicable

26 October 2013 They issue press release onbelf of our company

26 October 2013 For eg. 1) joinig of New sales director 2) some achievements etc. Such type of release

swasti (Expert)
26 October 2013 In my opinion it would be advertising contract and liable for TDS u/s 194C.

26 October 2013 Agreed with Swati. Should be covered under 194C.

26 October 2013 If press release write up is also written by PR company ..so its a professional service ..then ?

26 October 2013 drafting PR write up will come under 194J & release expenses can be considered under 194C

26 October 2013 if there is no seperate bill for drafting and advertising
.

.
recommended to deduct tds 194J


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