The New World of Transfer Pricing in 2024

CA Smita Khurana , Last updated: 06 December 2024  
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How the OECD's Updated Guidelines Are Impacting Multinational Tax Planning

Overview

Transfer pricing has long been a cornerstone of multinational tax planning, and in 2024, the landscape is shifting dramatically. With the OECD's updated BEPS 2.0 guidelines, businesses must adapt to new rules aimed at ensuring fair taxation, improving transparency, and addressing tax avoidance. These changes impact everything from pricing methods to documentation and compliance obligations.

The New World of Transfer Pricing in 2024

1. OECD's BEPS 2.0 Framework: Pillars One and Two

The OECD's Pillars One and Two are reshaping transfer pricing for multinational enterprises (MNEs):

  • Pillar One allocates more taxing rights to market jurisdictions, particularly affecting digital services and intangibles. This will change how MNEs allocate profits, shifting focus to where value is created.
  • Pillar Two introduces a global minimum tax of 15%, which challenges traditional tax avoidance strategies. MNEs will need to reassess their intercompany pricing to avoid additional taxes in jurisdictions with low or zero rates.

2. Intangible Assets and R&D: Greater Scrutiny

The OECD has placed increased emphasis on intangible assets (e.g., IP, brands) and R&D activities. MNEs must now allocate these assets based on economic substance, ensuring the profits reflect the actual value created through research and development. This requires thorough documentation of how and where intangible assets are developed and exploited.

3. Economic Substance and Compliance

A key shift in 2024 is the focus on economic substance. Transfer pricing must reflect the actual functions, assets, and risks in intercompany transactions, not just where profits are reported. This ensures that profits are taxed where economic activity takes place, reducing the potential for profit shifting.

Increased documentation requirements will also be critical, with MNEs needing to prove that their transfer pricing policies are aligned with the arm's length principle and the economic substance of transactions.

4. Documentation and Transparency

The updated OECD guidelines emphasize transparency and compliance, requiring MNEs to maintain robust country-by-country reports and local documentation. Businesses must ensure that their transfer pricing models meet both the global minimum tax and local compliance standards, which may include new reporting requirements in emerging markets.

 

5. Dispute Resolution and Risk Management

With transfer pricing becoming more complex, managing tax risks and resolving disputes has never been more important. The OECD's guidelines support the use of Advance Pricing Agreements (APAs) and Mutual Agreement Procedures (MAPs) to provide certainty and reduce the risk of double taxation.

Proactive tax planning and regular review of intercompany pricing policies will be essential to avoid audits and disputes.

6. Impact on Developing Countries

Developing countries are increasingly adopting OECD-based transfer pricing standards to curb base erosion and enhance tax revenue. As such, MNEs with operations in these regions must stay up-to-date with local tax reforms and ensure compliance with both local and global standards.

 

Conclusion: Adapting to a New Era of Transfer Pricing

The OECD's 2024 guidelines represent a significant shift in how multinational enterprises must manage their transfer pricing strategies. Focused on economic substance, transparency, and fair taxation, these reforms will require MNEs to update their intercompany pricing models and strengthen compliance practices. Businesses must be agile and proactive to navigate the complexities of the new transfer pricing environment and ensure alignment with global standards.

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Published by

CA Smita Khurana
(Chartered Accountant )
Category Corporate Law   Report

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