Throughout the late 1990s and early 2000s, the rise of the IT sector focused on 'lift and shift' of offline business processes on to automated computer systems. With computers stepping up to assist in managing processes, businesses were able to scale their operations faster and reach out to a much larger audience in a short amount of time.
In the process, there has also been a steadily increasing stream of electronic content, transactional data and data logs being created through the years. As a result, every organisation now has access to vast piles of data that they know can be of rich value but don't know how.
To help organisations utilise this growing pool of data, reputable universities such as UPES have introduced a specialised MBA curriculum in Data Analytics.
The program is an amalgamation of modern-day business processes, technologies, and techniques, which help you to extract essential information to drive key business decisions.
Thus, a degree in MBA Data Analytics will help you develop the skills necessary to carry out analytical procedures and support businesses by identifying ways to optimise and improve existing organisational processes with ease. Here's why pursuing MBA Data Analytics is touted as the 'Next Big Thing' in India:
Exposure to Next-Generation Analytical Techniques
The curriculum exposes you to various analytical techniques such as clustering, segmentation, forecasting and regression modelling. Moreover, the course helps you utilise your skills to see beyond spreadsheet analytics and leverage more formal and industry aligned platforms.
Data analytics is increasingly being used across enterprises in areas such as marketing, supply chain, finance, and human resource planning. Therefore, MBA Data Analytics helps you develop creative thought leadership skills along with other softer aspects of project management including business communication and implementation of analytics solutions.
Data-Backed Insightful Decision-Making
One of the primary challenges across the industry is effective data management, data reconciliation and data cleaning. Therefore, the MBA curriculum in Data Analytics equips you with ensuring process quality of any corporate function through data-backed insights.
You develop skills to understand and leverage techniques such as Data Visualization, Big Data Analytics, Marketing Analytics and Predictive Modelling to drive inspired business solutions that are backed up by the rationale of data.
Develop Industry-Ready Management Skill sets
Business management skills that are bolstered with the knowledge of analytics are in great demand. Given the rise in the number of business administrator job profiles across the world, it is always beneficial to have a skillset that combines skills such as Data Mining and Financial Analytics with management expertise into Operations Management and Business Intelligence.
The 'X' Factor
Having an MBA in Data Analytics, nowadays, is hailed as being incredibly cool with top business administrators and data scientists working for giants such as Google, Facebook, LinkedIn, Amazon, and Twitter.
As a business or data analyst, you are entrusted with exceptional and unique job responsibilities. Throughout their career, they develop cross-platform analytical skills over multiple domains such as machine learning and big data.
This diverse pool of knowledge thus equips MBA graduates in data analytics with an inimitable repute or X-factor.
An MBA program in Data Analytics is designed in synchronization with industry and aims to create a resource pool, skilled in improving business processes through useful data-backed insights and strategies. An MBA degree also helps you create a long-term brand value for yourself and a varied skillset that enables you to work for some of the biggest brands in the world.