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India is the land of potential investors and business aspirants. The moment we think of business, we think of the startup. Generally startup can be described as an entity which has been established less than 5 years ago and has a turnover of less than Rs.25 crore. India has its 65% of population below the age of 35 years. In India, a large section of people is thinking to start their own business and craft their dreams. Indian government is also taking initiatives towards the same and has launched Startup India Campaign on 16th of January 2016 which provides various benefits such as freedom from tax in profit and capital gains for 3 years. The campaign would provide an ocean of opportunity to all entrepreneurs who want to shape their dreams into reality and want to achieve the destination they are waiting for.  

Startups are promoted by government on various aspects. But it is the individual who would nurture it with his skills, ideas and hard work. The task is not as easy as it seems to be. It requires a lot of courage to walk on a track which is completely unknown to you. It is difficult to begin and carry on your journey with startup but it is not impossible at all. It is your desire and zeal for success which would decide how you travel this difficult path of the startup and reach your destination. Though your attitude, faith and dedication would build your success story but no one can deny the fact that the innovative ideas are also important to define the fortune of the startup. Be it Flipkart, Just Dial, Paytm or even Ola, all of them came up with the different idea and have shown us the success of startups. So for the startups, you need to be innovative and different too, that means –“Think startup, Think uncommon.”

The uncommon think is the biggest success mantra for the startups. It reminds me the concept which all of us have studied in our childhood, the survival of the fittest. But let me tell you one thing, in today’s world the survival of the fittest is no longer valid. I think all of you know very well about NOKIA, the cell phone manufacturer. Once the cell phone meant Nokia, but now it stands nowhere. The fittest brand was having more than 70% of market share in 2005 when it was offered Android as operating system. Nokia was at its peak and was dominating the cell phone industry completely, but with the launch of Android cell phone in 2008 and I-phone in 2007, it lost its dominance. Till 2007 Nokia was having almost 65% of cell phone market share and in 2009 it was 2x of Apple and 4x of Samsung but now its presence is next to nothing. During the innovation of Android and IOS, Nokia was having everything. It could have even bought Android and IOS both. Though being the fittest, and having everything Nokia could not managed to survive after 2012-13. And the reason is only one thing its slow responses and its non- adaptability.

Nowadays, the fitness of any business or startups does not ascertain its survival. It is always good to be the fittest as it provides business with lots of advantages but it is not enough always for its survival. Similar is the case with startups, one must focus on the innovative ideas to begin, which would provide the uncommon advantage and always think of upgrading its responsiveness from passive to active and from active to dynamic to successfully run his startup. In the long run, it is not fitness or health of business or startup which would decide its fortune rather ability to adapt and agility to response would decide its fortune.     

The author also blogs at 


Published by

Ajay Agrawal
(Article Assistant)
Category Others   Report

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