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Government has received nearly 3,000 complaints from consumers alleging "dark patterns" and misleading discount practices by retailers following the recent GST rate cuts, Consumer Affairs Secretary Nidhi Khare said on Monday. "Every day, we are receiving complaints. So far, close to 3,000 complai
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FAQ :
'Dark patterns' refer to misleading pricing strategies and unfair trade practices used by retailers to disguise the real benefit of tax cuts, preventing consumers from seeing the reduction in final prices.
Nearly 3,000 complaints have been received from consumers alleging 'dark patterns' and misleading discount practices by retailers.
The complaints are being forwarded to the Central Board of Indirect Taxes and Customs (CBIC) for further action. The Ministry of Consumer Affairs is also deploying AI and chatbot technology to monitor and analyse these complaints.
The revised GST rates came into force from September 22, 2025.
Yes, if too many complaints come from a particular sector and it is found that consumers are being cheated through misleading discounts, they may qualify for class action.
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