The Reserve Bank of India (RBI) is expanding its public awareness efforts by launching a verified WhatsApp channel. This new initiative, part of the 'RBI Kehta Hai' campaign, aims to make crucial financial information more accessible to everyone. By using WhatsApp, the RBI intends to deliver messages in a simple, direct, and effective manner, thereby enhancing trust and resilience within the digital financial ecosystem.
The Reserve Bank of India has been conducting public awareness campaigns across various mediums such as text messages, television and digital advertisements, under the 'RBI Kehta Hai' (RBI Says) initiative.
The RBI is now further expanding its outreach by adding WhatsApp as an additional means to d
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FAQ :
The purpose is to expand the RBI's public awareness campaigns and make important financial information more accessible to everyone, regardless of their location.
The initiative is called 'RBI Kehta Hai' (RBI Says).
Messages will be delivered through a verified 'Reserve Bank of India' account on WhatsApp.
The goal is to ensure vital information reaches people in a simple, direct, and effective manner, strengthening trust and resilience in the digital financial ecosystem.
People can access the account by scanning the provided QR code.