Social responsibility comes as a very important, integral and natural part of the autonomy bestowed on the accountancy profession by the founding fathers of the nation. Since this calling is a service oriented profession, accountancy professionals are strongly linked with each and every economic and social stream. Given the mandate, everything a CA does as a professional carries paramount social responsibility. “Act as if what you do makes a difference. It does,” rightly said William James, the renowned American philosopher. This principle aptly applies to CAs.
There is much more that the accountancy profession can do for society, beyond professional domains and far beyond balance sheets. This report analyses the initiatives taken for the Swachh Bharat Abhiyaan substantiated by the photographs.
A significant achievement in this sphere in 2014 has been our Prime Minister Shri Narendra Modi nominating ICAI to take forward the Swachh Bharat Abhiyaan. It is for the first time that any professional body has been nominated by the Prime Minister for this important national initiative. This is the result of ICAI’s deep commitment and proactive actions with respect to the new Government’s growth agenda and its flagship programmes.
As such, ICAI launched ‘Clean India Campaign of its own from Bengaluru and has also developed a detailed action-plan on how ICAI can associate with these programmes. ICAI committed itself to the Clean India pledge delivered by Prime Minister to devote at least one hundred hours every year and two hours every week towards cleanliness of our offices and surroundings with Institute’s employees across India joining this campaign by taking the Cleanliness Pledge.
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