The Ministry of Commerce and Industry and the Ministry of AYUSH are joining forces to create an AYUSH Export Promotion Council. This initiative aims to significantly increase the export of AYUSH products and services by focusing on making them more competitive in terms of both price and quality on the global stage. The decision follows a recent joint review meeting where industry leaders and government officials discussed strategies to meet growing international demand for AYUSH-based health solutions, particularly in light of the COVID-19 pandemic.
Ministry of Commerce and Industry and Ministry of AYUSH decides to set up an AYUSH Export Promotion Council
The Ministry of Commerce and Industry and the Ministry of AYUSH have decided to work together to set up an Export Promotion Council to boost AYUSH exports. This decision was taken recently in a joint review of AYUSH trade and Industry by Shri Piyush Goyal, Minister of Commerce and Industry and Shri Shripad Naik, Minister of AYUSH. It was also decided in the review that the entire AYUSH
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FAQ :
The main goal is to boost AYUSH exports by making the sector more price and quality competitive in the global market.
The Ministry of Commerce and Industry and the Ministry of AYUSH are jointly working to establish the council.
The sector will focus on achieving price and quality competitiveness for its products and services.
The decision was made during a joint review meeting held via video conference on 4th December 2020.
Actions include expediting the standardisation of HS codes for AYUSH, developing international standards, and promoting AYUSH in 'Brand India' activities.
There is growing global interest in AYUSH-based solutions for disease resistance and treatment, especially during the COVID-19 pandemic.