TDS ON ADVERTISING PAYMENT

What will be the tds applicability if a school pays amount to an advertising agency for advertisements of hoardings?
Replies (2)
Quick Summary
This discussion clarifies the applicability of Tax Deducted at Source (TDS) when a school pays an advertising agency for hoarding advertisements. The rates depend on the payer's status: 1% if the payer is an individual or HUF, and 2% if the payer is any other entity. These rates are subject to monetary limits.

194 C
Individual/HUF 1%
OTHER THAN INDIVIDUAL/HUF 2%
Subject to monatory limit
Ok.thank you.

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