Service tax query of coaching classes

My client is running an educational institution with registered trademark logo and name. My query is:

1) if the trademark is registered in the proprietary firm say Atul Shah Group Tuition and then a Pvt Ltd co Atul Shah GRP Tuition P Ltd has been formed and it has been registered at home address then receipts shown in Pvt Ltd may get clubbed in the same proprietary business.

2) service tax exemption of Rs 10 lakhs will be available to the same Pvt Ltd co or brand name issue may arise.

3) trf of service issue may arise and service tax may get applicable on trf of education services to Pvt Ltd co by proprietary firm.

4) another co Atul Shah Institute under HuF can be opened and Brad name issue will arise 

5) study material expense can be deducted if material is actually provided to students

 

Please anyone guide me.

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