Need urgent help (online import export code - eiec )

I need to apply for import export code online. i have already created an ID through my PAN (individual's PAN) but i have a doubt and i am stucked badly. 

i hold an individual PAN (i.e. not firm's PAN as i m a proprietor in my business firm), but i watched a tutorial uploaded by DGFT on youtube , the link is :

https://www.youtube.com/watch?v=62jTuc4I_pE

in this video it is said that in IEC MASTER i need to put "my name" in the field  "ENTITY NAME"

My confusion is :

1. do i need to put my FIRM'S NAME or MY OWN NAME (that is on my PAN) as ENTITY NAME ???

2. I dont have any branch of my business firm... Is it necessory to provide branch details anyway ? is it mendatory ?

Please help . its very urgent . i would e really thankful if u give me a missed call to help me.,, my no. is 9669292786.

thank you.