ITC ON DISCOUNT RECEIVED

No need if it's promotional discounts.

Not promotional. They say it as pricing support. For Tractor purchase.

Yes... No need to reverse the ITC.

Thanks.....

ITC NEED TO BE REVERSE IF :
in term of Section 15(3) of CGST , such Discount which are given after the supply & such Discount is established in term of an agreement entered into at or before the time supply & Specifically linked to relevant invoices.

Hence if the amount 1lac reced by you can linked to invoices & the agreement for such discount is made before the supply then ITC need to be reversed.

ITC to be reversed in your case

In our case for each Tractor purchased billing support amount is fixed. For that amount itc should be reversed. yes or no

Yes that particular amount of itc would be reversed 

ITC needs to be reversed in your case. It is not the case of year end promotional discount. Promotional year end discount is different from your case.

Thanks....