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The Institute of Chartered Accountants of India (ICAI) is considering lifting its long-standing ban on advertising by Chartered Accountants (CAs). The proposed reform, if implemented, would align India with global standards and empower domestic firms to compete internationally in advisory and consul
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FAQ :
The ICAI is considering lifting its long-standing ban on advertising by Chartered Accountants (CAs).
The proposed reform aims to align India with global standards and empower domestic firms to compete internationally in advisory and consulting services.
The proposed shift would allow branding and advertising for non-assurance services such as consulting, ESG, M&A, and financial transformation.
Lifting the ban could help Indian firms scale globally, attract international clients, and build stronger brand presence, potentially creating 'Indian Big Fours' in professional services.
Yes, concerns include that larger firms might disproportionately benefit, smaller firms could be disadvantaged due to lack of marketing infrastructure, and potential ethical risks and financial strain for MSME CA firms.
Experts are also calling for performance-linked remuneration in non-assurance services and supporting firm mergers over loose alliances to enhance global competitiveness.
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