Quick Summary
Festive e-commerce sales in India have seen a remarkable 23-25% year-on-year growth in the first two days of major online shopping events. Platforms like Amazon, Flipkart and Meesho reported record-breaking demand, marking one of the strongest years for online retail. Macroeconomic Tailwinds Fuel S
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FAQ :
Festive e-commerce sales in India have seen a remarkable 23-25% year-on-year growth in the first two days of major online shopping events.
Platforms like Amazon, Flipkart, and Meesho are reporting record-breaking demand.
Macroeconomic factors include repo rate cuts, higher disposable incomes, rising rural affluence, and pent-up demand across various categories.
E-commerce giants have timed their flagship sales with new GST slabs to pass savings directly to consumers, benefiting categories like air conditioners, dishwashers, and inverter batteries.
Premium products are leading the growth, with smartphones above Rs 20,000 growing 50% year-on-year, QLED TVs up 23%, and MacBook Air M4 sales surging significantly.
This year's festive e-commerce sales are expected to generate over Rs 1.15 lakh crore in gross merchandise value (GMV), growing 20-25% year-on-year.
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