India's leading e-commerce giants, Amazon and Flipkart, have collectively transferred over £300 million in Goods and Services Tax (GST) savings to customers. This comes after a new GST rate regime was implemented on September 22nd, simplifying rates to 5% and 18% for over 300 everyday items. Both platforms have introduced initiatives to ensure these tax reductions reach shoppers, contributing to a record-breaking start for the festive sales season.
India's top e-commerce platforms, Amazon and Flipkart, have collectively passed on more than Rs 300 crore in GST savings to customers during the initial days of their festive sales, industry sources said.
Following the new GST rate regime effective September 22, both companies implemented measures
Daily Limit Reached
You have reached your daily limit of 2 Free News
Subscribe to
CCI PRO
for unlimited access
Why Upgrade to
CCI PRO?
-
No Ads
-
WhatsApp Broadcasts
-
Daily E-Newsletter
-
Unlimited News Access
BEST VALUE
2 YEAR PLAN
3,499
(Inclusive of GST)
1 YEAR PLAN
1,999
(Inclusive of GST)
Buy CCI PRO Now
Already a PRO member?
Login here
for an ad-free experience.
FAQ :
Amazon and Flipkart have collectively passed on more than £300 million in GST savings to customers during the initial days of their festive sales.
The revised GST structure replaced previous multi-tier rates with two main slabs: 5% and 18%. This aims to reduce the tax burden on over 300 daily-use items.
Flipkart launched 'GST Bachat Utsav' and updated its seller dashboard. Amazon provided sellers with tools, guidance, and automatic updates for GST rates, alongside educational sessions.
Both Amazon and Flipkart have emphasised that sellers remain responsible for setting prices, though the platforms are supporting compliance with the new GST rates.
The GST benefits coincided with record traffic and sales, with online festival sales reaching £60.7 billion in the first week, a 29% year-on-year increase.