Quick Summary
India's top e-commerce platforms, Amazon and Flipkart, have collectively passed on more than Rs 300 crore in GST savings to customers during the initial days of their festive sales, industry sources said. Following the new GST rate regime effective September 22, both companies implemented measures to ensure that tax reductions reach end consumers. Flipkart stated that over Rs 200 crore in GST benefits were passed to customers through its marketplace during the early "festive sale" days, while A
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FAQ :
Amazon and Flipkart have collectively passed on more than £300 million in GST savings to customers during the initial days of their festive sales.
The revised GST structure replaced previous multi-tier rates with two main slabs: 5% and 18%. This aims to reduce the tax burden on over 300 daily-use items.
Flipkart launched 'GST Bachat Utsav' and updated its seller dashboard. Amazon provided sellers with tools, guidance, and automatic updates for GST rates, alongside educational sessions.
Both Amazon and Flipkart have emphasised that sellers remain responsible for setting prices, though the platforms are supporting compliance with the new GST rates.
The GST benefits coincided with record traffic and sales, with online festival sales reaching £60.7 billion in the first week, a 29% year-on-year increase.
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