TDS on Sale promotion Expenses

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In Which section of TDS we deduct TDS of Expenses related to Advertisment ,sales promotion like photoshoot ,modelling etc
either in 194J and 194 c
please clarify me
Replies (3)
Quick Summary
TDS on advertisement and sales promotion expenses like photoshoots and modelling is generally covered under Section 194C at 1% or 2% depending on deductee type. Section 194J applies only when payments are for professional or technical services such as individual artist or specialised services.

194C at the applicable rates of 1% for advertising
Under Section 194C...
Section 194C @ 1% or 2%

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