TDS on Sale promotion Expenses

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student
29 Points Posted on 01 February 2019
In Which section of TDS we deduct TDS of Expenses related to Advertisment ,sales promotion like photoshoot ,modelling etc
either in 194J and 194 c
please clarify me
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On 01 February 2019 at 15:22 Report
Replies (3)
Quick Summary
TDS on advertisement and sales promotion expenses like photoshoots and modelling is generally covered under Section 194C at 1% or 2% depending on deductee type. Section 194J applies only when payments are for professional or technical services such as individual artist or specialised services.

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Team Lead
7558 Points Posted on 01 February 2019
194C at the applicable rates of 1% for advertising
2 Reply
On 01 February 2019 at 16:42
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Student CA Final
12692 Points Posted on 02 February 2019
Under Section 194C...
5 Reply
On 02 February 2019 at 03:55
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CA
3430 Points Posted on 02 February 2019
Section 194C @ 1% or 2%
1 Reply
On 02 February 2019 at 19:37

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