In Which section of TDS we deduct TDS of Expenses related to Advertisment ,sales promotion like photoshoot ,modelling etc either in 194J and 194 c please clarify me
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Quick Summary
TDS on advertisement and sales promotion expenses like photoshoots and modelling is generally covered under Section 194C at 1% or 2% depending on deductee type. Section 194J applies only when payments are for professional or technical services such as individual artist or specialised services.