TDS on promotion expenses

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709 Points Posted on 08 January 2021
hi, TDS rate on promotion expenses.
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On 08 January 2021 at 09:56 Report
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This discussion clarifies the rules around Tax Deducted at Source (TDS) for promotion expenses. Generally, TDS is not required for these costs. However, Section 194C of the Income Tax Act mandates TDS when payments are made to a resident contractor for carrying out 'work' under a contract.

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Chartered Accountant
24588 Points Posted on 08 January 2021
No tds is required for promotion expenses
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On 08 January 2021 at 10:25
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Accountant
4533 Points Posted on 09 January 2021
According to the Section 194C of the Income Tax Act, any individual making a fee to a residential individual, who carries out 'work' as a contract between the 'specified individual' and the 'resident contractor,' is obliged and required to deduct TDS (Tax Deducted At Source)
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On 09 January 2021 at 15:51

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