Tds on advertising

TDS on payment of Bill of advertising in news paper
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Quick Summary
This discussion clarifies the Tax Deducted at Source (TDS) applicable to advertising payments, specifically under Section 194C of the Income Tax Act. TDS is required if a single payment exceeds £30,000 or if the aggregate payments in a financial year surpass £100,000. The deduction rate is 1% for payments made to individuals and 2% for other entities.

Deduction will be under sec 194C...
If payment exceeds 30,000 in single payment or 100,000 in aggregate in the financial year under section 194C
Section 194C applicable i.e. if payment to individual than 1% other 2% applicable

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