Chartered Accountant
3769 Points
Posted on 29 November 2010
Dear Ankss,
1) Yes. In your case TDS is to be deducted on payment made towards advertisement u/s 194C.
2) If the deductee is an Individual, then TDS is to be deducted @ 1% and if deductee is a Pvt. ltd co. or a Regd. firm, then TDS is to be deducted @ 2%.
3) If the deducteee does not quote his PAN then TDS is to be deducted @ 20%.
4) Remember that single bill amount should be above Rs. 30000 and the aggregate amount should be Rs. 75000 during the whole year.
Regards,
Devendra P Kulkarni