Was service tax applicable on digital advertising such as (advertising via internet) before 2012?
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Service tax on digital advertising
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Hello,
Earlier Service Tax was leviable on sale of space or time for advertisements in broadcast media such as ‘radio’ or ‘television’. But w.e.f 01-oct-2014 service tax will be charge on:
- Such sales on other segments like ‘online’ and ‘mobile’ advertising;
- Advertisements in internet websites;
- Out-of-home media;
- On film screen in theaters;
- Bill boards;
- Conveyances;
- Buildings;
- Cell phones;
- Automated Teller Machines;
- Tickets;
- Commercial publications;
- Aerial advertising,
In this regards, it would be relevant to note that the sale of space for advertisements in print media would continue to be in the negative list and hence remain excluded from the ambit of service tax.
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