Will service tax be applicable on advertisements in annual calendar of a tv news channel?
W.r.t the recent amendment, can we take exemption under print media or should it be treated as trade catalogues and service tax be paid on the ad revenue?
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Service tax on ads in annual calendar
Replies (5)
Hi Guddi,
Good News for you.
Please refer to CCE vs. Media World Enterprises [2015-TIOL-375-CESTAT-MUM], wherein the Hon’ble Mumbai CESTAT held that a calendar cannot be termed as a trade catalogue, or business directory or yellow pages and should be considered as a book.
Thus, no service tax for you.
thank you so much... can you provide me the link
So does it mean that there will be no service tax liability on ad revenue in calendar... suppose the ad revenue runs into lakhs of rupees. Can it still be presumed that it is for non-commercial purpose only taking into account the judgement. Please reply...
Yes, substance prevails over the quantum…
You can obtain a copy of judgement by logging on the website of TaxIndiaOnline.com.
thank u once again.
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