Revenue Meaning

Is revenue means gross profit or sales less sales return.
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Quick Summary
Revenue is the total income generated from sales before any deductions. It's essentially the market selling price agreed upon between a buyer and seller in an arm's length transaction. To calculate revenue, you take the total sales or turnover and subtract any sales returns.

It is the fair value consideration received at an arms length transaction between willing and knowledgeable parties.

That means, market selling price received by a seller from a buyer with mutual consent to buy and sell. 

It is sales income less returns.

Revenue directly meaning Sales/Turnover of the organisation less any returns, if any.

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