Meaning of Agressive pricing

Please provide the meaning of agressive pricing and how it will useful in marketing 

early reply appreciated

 

Thank u

Replies (1)

 

Dear Ramakrishna

 

Aggressive pricing intended to drive out competitors from a market. It is illegal in some places.

Here is an example of aggressive pricing:-

https://www.home-entertainment-news.co.uk/television/815/aggressive-pricing-makes-the-sony-bravia-kdl-37v4000-37in-lcd-tv-a-unit-to-look-out-for.html

 

Regards,

Devendra P Kulkarni

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