ITC on paper for newsprint

Suppose I run a newspaper and have ITC from purchasing papers for newsprint, can I claim that ITC for setting off liabilities that arises from advertisement in my newspaper?
Replies (5)
Quick Summary
This discussion clarifies whether a newspaper publisher can claim Input Tax Credit (ITC) on paper purchased for newsprint against liabilities arising from newspaper advertisements. While the sale of printed newspapers is exempt from GST, advertisements published within them are taxable. The ITC on inputs like paper, ink, and plates used for both taxable advertisements and exempt newspaper sales can be claimed, but it must be apportioned proportionally to the taxable supplies according to Rule 42 of the CGST Rules.

Yes you can
Advertisements play a very important role in the success of every business. It is estimated that Advertising expenditure for the Calendar Year 2018 would be approximately 0.45% of the Indian GDP.
Irrelevant in the discussion
Some people are saying ITC cannot be claimed as per Rule 42. I am confused.
PRINTED NEWSPAPER SALE IS EXEMPT BUT ADVERTISEMENTS PUBLISHED ARE TAXABLE UNDER GST. YOU ARE CLAIMING THE ITC OF PAPER, INK, PLATES ETC. AGAINST OUTPUT TAX OF ADVERTISEMENTS PUBLISHED.

Where common taxable inputs and/or services are used for making both taxable and non-taxable/ exempt supplies then the quantum of credit on such inputs/input services is restricted to the credit attributable to taxable supplies.  In other words the total credit will be subject to pro-rata reversals i.e. reversal in proportion to value of non-taxable/exempt supplies. (see Rule 42 of the CGST Rules, 2017 for computation of credit in this case).

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