capitalisation of advertisement expenses

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whether advertisement expense is treated as defferred revenue expenditure or capitalised . if capitalised what are the conditions for capitalisation
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Havy Advertisemrnt expense  are deferred revenew  expenditure , because  benefits of  such  advertisement expense will be available over the next  3 to 5 years , but one can not say precisely how long . 

Now as per AS 26 advertisement expense will be recognised as expense as and when incurred.

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