Value retailer V-Mart is significantly increasing its focus on apparel priced under Rs 1,000, capitalising on the recent GST rate reduction from 12% to 5% for items under Rs 2,500. This tax cut has made mid-range fashion more affordable, particularly benefiting V-Mart's core customer base in smaller towns. The company plans to expand its sub-Rs 1,000 inventory from 15% to 20% to meet growing consumer demand for stylish yet budget-friendly clothing.
Value retailer V-Mart Retail Ltd is set to strengthen its focus on the Rs1,000 apparel segment, leveraging the recent GST rate cut under the new GST 2.0 regime, which has spurred fresh consumer demand across India's value fashion market.
Under the revised tax structure effective September 22, 2025, the GST on apparel priced below Rs 2,500 has been slashed from 12% to 5%, a move that has made mid-range fashion products significantly more affordable for consumers in Tier 2 and Tier 3 cities-V-Mar
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FAQ :
V-Mart is increasing its focus on the apparel segment priced under Rs 1,000, aiming to leverage the recent GST rate cut to spur consumer demand.
The GST on apparel priced below Rs 2,500 has been reduced from 12% to 5%.
The revised GST structure became effective on September 22, 2025.
V-Mart plans to increase the share of its sub-Rs 1,000 apparel inventory from the current 15% to 20%.
V-Mart is focusing on Tier 2 and Tier 3 cities, which are its core market and where the GST cut offers significant savings.
For a Rs 1,000 denim purchase, taxes have dropped from around Rs 120 to Rs 50, offering a saving of Rs 70.