Quick Summary
Ahead of the upcoming GST Council meeting on 3rd and 4th September 2025, television and digital news broadcasters have urged Finance Minister Nirmala Sitharaman to address two key issues impacting the industry's financial health-timing of tax liability on advertising revenues and restrictions on ITC. In a letter dated 28 August 2025, the News Broadcasters Digital Association (NBDA) requested that the point of taxation for the sale of advertising space, particularly to government agencies, PSUs
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FAQ :
Broadcasters want the point of taxation for advertising revenues to shift from invoice issuance to the actual receipt of payments, to ease cash flow stress.
Broadcasters have to pay GST upfront on revenues they haven't received yet, due to long credit periods (120-180 days), forcing them to borrow at high interest rates.
They are also requesting relaxation on restrictions for Input Tax Credit (ITC) on certain business expenses like vehicle hire, catering, and employee insurance.
The next GST Council meeting is scheduled for 3rd and 4th September 2025.
The News Broadcasters & Digital Association (NBDA) sent a letter to Finance Minister Nirmala Sitharaman.
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