GoI takes several initiatives to enhance collaboration between small business and e-commerce platforms



Quick Summary
The UK government is rolling out several initiatives to improve the connection between small businesses and e-commerce platforms. These efforts include special drives under the One District - One Product (ODOP) scheme to help rural businesses get online, with a particular focus on artisans, craftspeople, and producers of GI goods and toys. To further support this, certain handicraft sellers are now exempt from compulsory GST registration, making it easier for them to collaborate with online marketplaces.

Government takes several initiatives to enhance collaboration between small business and e-commerce platforms

Drives being conducted under One District - One Product (ODOP) initiative across States to facilitate on-boarding on e-Commerce platforms

Special focus being placed on onboarding artisans and handicraftsmen, especially those manufacturing Geographical Indication (GI) goods and toys

Government has taken several initiatives to enhance collaboration between small business and e-commerce platforms.

Central Board of Indirect Taxes and Customs (CBIC), Department of Revenue has exempted sellers of specified handicraft goods made by craftsmen from obtaining compulsory registration under GST Act, thus enabling collaboration between small businesses and e-commerce platforms. 

Department for Promotion of Industry & Internal Trade (DPIIT) has actively engaged with various large e-commerce platforms to onboard artisans and handicraftsmen, including those engaged in manufacture of Geographical Indication (GI) goods and toys. Further, under the One District – One Product (ODOP) initiative, drives have been conducted across various States, facilitating on-boarding of sellers of identified products on e-Commerce platforms to provide greater visibility for small businesses from rural sector. 

Ministry of Micro, Small & Medium Enterprises (MSME) has taken multiple initiatives for enhancing participation of small business in e-commerce which include: 

  • Procurement and Marketing Support (PMS) Scheme: Under this Scheme, the sub-component of “Adoption of e-Commerce by Micro Enterprises” has been introduced. This new component includes providing financial assistance for selling products or services by Micro Enterprises (up to 10 new products) through e-commerce portals. 
  • Portals of National Small Industries Corporation (NSIC): NSIC is operating MSME Global Mart portal. This is a non-transactional B2B Portal which facilitates e-Marketing support to MSME's. The portal provides information of business, technology and finance and also exhibits the core competence of Indian SMEs. 
  • E-commerce portal of Khadi and Village Industries Commission (KVIC): KVIC has developed an online portal https://www.kviconline.gov.in  for selling Khadi  products added by Khadi Gramodyog Bhavan, New Delhi.

 Ministry of Tribal Affairs has launched an e-market place www.tribesindia.com portal through Tribal Cooperative Marketing Development Federation of India Limited (TRIFED). It has forged tie ups with various leading e-Commerce platforms and is on-boarding tribal artisans with their products for online sales.

 This information was given by the Minister of State in the Ministry of Commerce and Industry, Shri Som Parkash, in a written reply in the Rajya Sabha today.

FAQ :

The main goal is to enhance collaboration between small businesses and e-commerce platforms, providing greater visibility and market access for small businesses, especially those in rural areas and artisans.

The Department for Promotion of Industry & Internal Trade (DPIIT) is actively working with e-commerce platforms to onboard artisans and handicraftsmen, including those producing Geographical Indication (GI) goods and toys.

Under the ODOP initiative, drives are being conducted across various states to facilitate the onboarding of sellers of identified products onto e-commerce platforms, increasing visibility for rural businesses.

Yes, the Central Board of Indirect Taxes and Customs (CBIC) has exempted sellers of specified handicraft goods made by craftsmen from compulsory GST registration.

The 'Adoption of e-Commerce by Micro Enterprises' component of the Procurement and Marketing Support (PMS) Scheme provides financial assistance to micro-enterprises for selling products or services through e-commerce portals.

Key bodies include the Department for Promotion of Industry & Internal Trade (DPIIT), Central Board of Indirect Taxes and Customs (CBIC), Ministry of Micro, Small & Medium Enterprises (MSME), National Small Industries Corporation (NSIC), Khadi and Village Industries Commission (KVIC), and the Ministry of Tribal Affairs through TRIFED.




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Finance news reporter covering taxation, GST, income tax, business compliance, and economy updates. I simplify complex financial topics into easy-to-understand articles for professionals, taxpayers, and business owners on leading finance and tax platforms.

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