Quick Summary
Union Finance Minister Smt. Nirmala Sitharaman launches nationwide financial awareness campaign "आपकी पूँजी, आपका अधिकार" in Gandhinagar "Unclaimed deposits not mere entries on paper; they represent the hard-earned savings of ordinary families"- Union Finance Minister "The 3As Strategy of Awareness, Accessibility and Action to be the guiding principles of the campaign"- Smt. Nirmala Sitharaman Union Home Minister, Shri Amit Shah in a message lauded the initiative as a collective effort toward
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FAQ :
The new financial awareness campaign is called "आपकी पूँजी, आपका अधिकार" which translates to "Your Capital, Your Right".
As of August 2025, over Rs 75,000 crore of unclaimed deposits have been transferred to the RBI's Depositor Education and Awareness Fund. Other unclaimed assets include insurance proceeds, mutual fund balances, and unpaid dividends.
The campaign is guided by the "3 A's Strategy": Awareness, Accessibility, and Action. This means informing citizens, providing easy access to tools, and ensuring timely claim settlements.
The campaign was launched in Gandhinagar, Gujarat, and will be conducted across all States and Union Territories from October to December 2025.
Citizens will be assisted through digital demonstrations and helpdesks set up to help them trace and claim their unclaimed financial assets.
The campaign is coordinated by the Department of Financial Services (DFS), Ministry of Finance, in collaboration with various financial regulators and institutions.
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