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Finance Ministry Grants GST Relief to Advertising Agencies and Automobile Dealers

Last updated: 13 September 2024


On Wednesday, the Union Finance Ministry issued several circulars, providing much-needed relief to various sectors, including the automotive industry, data hosting services, advertising agencies catering to foreign clients, and exporters.

One of the key circulars from the Central Board of Indirect Taxes and Customs (CBIC) clarified the GST treatment of demo vehicles used by authorized dealers. These vehicles, despite being capitalized in accounts, are eligible for GST deductions as they help promote the sale of motor vehicles through trial runs and feature demonstrations. The CBIC acknowledged demo vehicles as tools for making further supplies, thus qualifying for GST input credit.

Finance Ministry Grants GST Relief to Advertising Agencies and Automobile Dealers

Harpreet Singh, Partner, Indirect Tax at Deloitte India, commented, "The circular rightly concludes that demo vehicles used for test drives and feature display enhance sales and are eligible for credit."

In another relief, the CBIC addressed the supply of data hosting services provided by Indian firms to cloud computing service providers abroad. Previously, these services were not treated as exports, attracting GST liabilities. The latest circular clarifies that data hosting services, subject to certain conditions, qualify as exports under Section 2(6) of the IGST Act, thus exempting them from GST.

For exporters, the ministry clarified that IGST claims on exports made with payment of integrated tax may still be eligible for refunds, even if the inputs were initially imported under customs benefits. This brings significant relief to exporters by ensuring that taxes paid at a later stage do not hinder refund eligibility.

Lastly, the circular shed light on advertising services provided to foreign clients. After analyzing various aspects, such as whether agencies qualify as intermediaries and if foreign clients can be considered recipients, the circular concluded that such services likely qualify as exports, exempting them from GST.

These clarifications provide much-needed certainty to various industries, ensuring compliance with GST regulations while easing tax burdens.

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